BBC World News's Putting News First global advertising campaigns reaffirm the channel's newsgathering strengths and the commitment of the teams that contribute to the channel's global news output.

The latest on-air campaign provides a unique insight into the interconnected nature of the BBC's international newsgathering capability, showcasing its journalistic strengths and expertise. Viewers experience unscripted action - a slice of 'spontaneous reality' - filmed in three countries during one week. Capturing how one angle on a news story is analysed, shot and broadcast by the teams in Baghdad, Washington and London, the 60- and 30- second treatments demonstrate how the newsgathering teams report on a key subject on the news agenda, Iraq.

The campaign clearly demonstrates the dedication and commitment of the news teams across three countries to deliver depth and analysis for viewers across the world, while communicating how BBC World News puts news first.

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Four journalists recount real-life experiences, showing the lengths to which they have gone to report for BBC World News.

BBC World News TV adverts are in Windows Media Player.